Neil Fineman was raised around creativity and innovation. His father, Jerry Fineman was the first person who managed to persuade the likes of Walt Disney and Sesame Street to license their characters onto toys. He was the catalyst for the merchandising of hundreds of character-based toys for 40 years, with favorites such as Tickle Me Elmo. His ideas, such as open packaging design, set the stage for future generations of toy manufacturers. Neil proudly follows in his father’s footsteps by thinking outside the box. His open-minded way of thinking has led to an ability to repurpose new technology in order to solve problems and fill long-standing needs.
Neil Fineman earned his bachelor of business administration degree in economics & finance from Emory University in Atlanta, Georgia. Following graduation, he moved to New York City to pursue a career as a financial advisor & estate planner. While working in this role for ten years, he built up a stellar reputation by running high net worth divisions, helping to take companies public, and by negotiating benefits with major Insurance carriers. He then moved to Las Vegas and became the president of Executive Wealth Strategies, a concierge financial services company, which he ran for 14 years.
Neil is currently the CEO of iDrink beverages in Las Vegas, Nevada. The company evolved from GreenOne Holdings, a Vegas-based technology firm which holds multiple international and domestic licenses, as well as environmental patents. They focus on the new age delivery of nutrients. One of their proudest inventions is iDrink Multivitamin Water, the world’s first nano-powered multi-vitamin water. By using odorless and tasteless plant-based nutrients, the water serves as a delivery system of multivitamins and 72 Trace Minerals. They have also developed other products such as a biodegradable paper bottle, and a stackable delivery system for fragile materials that is just as robust as plastic or aluminum but much better for the environment. Look for iDrink’s nano nutrient Alkaline water on over 400 convenience store shelves in Las Vegas and over 600 shelves in Southern California including Albertsons Vons and Pavilions. Their products that are hydration and nutrient-based can also be shipped to the home and business.
To the team at GreenOne, iDrink also serves as is an invitation for other brands to join them in making all products more bio-available. Their ultimate goal is to change the way consumers view all products on the market and their impact on the environment.